Influencer marketing examples are an effective way to boost sales and increase brand awareness. In fact, according to Matter Communication data from 2023, 81% of consumers purchase a product after seeing an influencer’s post. This figure clearly illustrates the significant impact influencers have on purchasing decisions.
Furthermore, influencers can help businesses reach a broader audience and foster stronger relationships with consumers. This strategy will undoubtedly help your company grow. Discover the secrets to tapping into influencer power in this must-read article!
Key Takeaways:
Numerous influencer marketing campaign examples have fun ways to get your brand closer to customers. Each campaign has its own style for conveying its message, and the results are no less extraordinary. Let’s look at some examples of campaigns that can really inspire your online business!
Daniel Wellington collaborated with Kendall Jenner and Kylie Jenner on the #DWPerfectmatch campaign. The campaign successfully boosted the brand’s credibility, thanks to the influence of Kendall and Kylie, as well as an exclusive discount code that encouraged purchases.
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Gymshark partners with influencers like Libby Christensen, also known as @libbychristensen, on Instagram to promote their products. By leveraging high-quality content from influencers, Gymshark has successfully increased engagement and strengthened brand credibility.
ByMe Tokopedia collaborated with influencers on a live shopping campaign that combined flash sales and interactive Q&A sessions. Through this campaign, Tokopedia successfully increased engagement and expanded its brand reach in the e-commerce market.
Fenty Beauty is one of the best influencer marketing examples. They collaborated with Patricia Bright to review makeup products. Following this, they were able to enhance the brand’s reputation, expand its reach, and get people worldwide talking about it.
Sabrina Carpenter became a Redken brand ambassador in a campaign promoting the brand’s hair care products. She appeared in social media posts and videos demonstrating the use of Redken products. The campaign successfully expanded the brand’s reach and boosted Redken’s credibility.
The “Michael CeraVe” advertisement by CeraVe, featuring actor Michael Cera, offered some comedic elements. This campaign proved to be a successful influencer marketing campaign, reaching the Gen Z audience in an engaging way. Fortunately, CeraVe successfully strengthened engagement.
Revolve achieved massive success at Coachella 2025 with its “Revolve Festival” campaign, which featured prominent influencers. This collaboration demonstrated the effectiveness of influencer marketing in strengthening consumer engagement.
Also Read: 10 Guerilla Marketing Examples That Captured Global Attention
Fiji Water achieved success through a campaign in collaboration with Danielle Bernstein, a fitness influencer. The “Bodyworewhat” campaign successfully reached a wider audience. As a result, the hashtag #FijiWater gained popularity with over 190,000 posts, significantly increasing engagement.
Dunkin’ (formerly Dunkin’ Donuts) collaborated with Charli D’Amelio to reach the Gen Z market. This campaign, as one of the compelling influencer marketing examples, successfully strengthened engagement with the young audience and expanded Dunkin’s market reach.
The 67 Shades of Dior campaign collaborated with 67 influencers representing various shades of the Forever Foundation. The campaign was successful because it emphasized inclusivity and storytelling across multiple platforms. Therefore, it strengthens engagement with a more diverse audience.
Samsung and Google selected Addison Rae to promote the Galaxy S22, which featured a touch of nostalgia and technology. Rae showcased the “hum to search” feature in a fun way. The campaign was a huge success, boosting visibility and engagement.
Gojek launched the #PetualanganKuliner campaign, partnering with renowned Indonesian food influencers. The campaign successfully raised awareness of local food and encouraged the use of Gojek for food ordering.
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Wardah Beauty successfully collaborated with micro-influencers to promote its halal products in Indonesia through an event. This campaign increased sales, strengthened loyalty, and expanded the brand’s reach to Indonesian Muslim women.
The Häagen-Dazs campaign celebrated New York’s open container law with the theme “Häagen-Dazs Open Container” and the hashtag #HDOpenContainer. The collaboration with Kendall Kremer and Katelyn Calautti captured the attention of local audiences, resulting in increased brand engagement.
Crocs launched the #ThousandDollarCrocs campaign on TikTok, involving micro-influencers. The campaign was a huge success, with thousands of videos using the hashtag in a short time. Using micro-influencers helped Crocs expand its reach and increase engagement with a more targeted audience.
Also Read: 10 Content Marketing Examples to Inspire You in 2026
Building a successful business can be easily achieved with influencer marketing. For example, Crocs successfully leveraged micro-influencers to promote their brand. This success stems from the benefits of influencer marketing, including expanding reach and increasing engagement.
However, you can’t achieve business goals like those seen in many influencer marketing examples without eye-catching visuals, especially when it comes to typography. To stand out visually and professionally, your brand also needs distinctive fonts that reflect its identity.
Discover the distinctive fonts on Lettermine, carefully crafted to enhance the visibility of your branding.
