Top 10 B2B Ecommerce Platform for Modern Sellers

Did you know that using a B2B eCommerce platform can take your business to the next level? With automated workflows, personalized pricing and powerful integrations, these platforms simplify operations and improve the buying experience. To help you, we’ve rounded up the top B2B eCommerce platforms to consider.

Key Takeaways

• B2C e-commerce allows businesses to reach consumers directly through online stores, apps and marketplaces, offering convenience and accessibility.
• This model enables shoppers to browse and purchase products anytime and anywhere, making it essential for modern retail success.

10 B2B eCommerce Platform You Should Try

Taken from Ayolinx, B2C e-commerce, or Business-to-Consumer e-commerce, is a digital model where businesses sell products or services directly to everyday consumers through online platforms. Follow this list to find B2C ecommerce platforms for your business.

1. Salesforce

Features:

• Offers cloud-based CRM software that transforms how companies handle sales, marketing, and customer service.
• Provides scalable and flexible CRM tools suitable for businesses at different growth stages. 
• Built around a strong customer-centric philosophy, focusing on understanding client needs.

Pros:

• Easy to access anywhere due to its cloud-first nature.
• Highly scalable, allowing businesses to expand their usage as they grow.

Cons: 

• Can be expensive for small businesses or startups.
• It may feel complex or overwhelming for beginners.

Suitable Business Type: Growing companies and organizations.

Also Read: 15 Best B2B Affiliate Marketing Programs You Should Know

2. SAP

Features: 

• Offers an extensive range of enterprise software solutions, including ERP, CRM, HR, finance, and supply chain management.
• Provides industry-specific modules tailored to sectors such as manufacturing, retail, healthcare, and logistics.
• Highly scalable platform suitable for small businesses, mid-sized companies, and large enterprises.

Pros:

• Comprehensive and integrated software ecosystem covering end-to-end business processes.
• Reliable and trusted brand with a long-standing reputation in enterprise solutions.

Cons:

• Implementation can be complex and time-consuming.
• Higher cost compared to smaller or simpler software platforms.

Suitable Business: global organizations, and medium to large business.

3. Amazon Business

Features:

• One of the B2C ecommerce platform examples that provides a massive catalogue of business-focused products across industries.
• Offers bulk purchasing options with access to business-only pricing and volume discounts.
• Includes business-specific features such as multi-user accounts, approval workflows, and spend analytics.

Pros:

• Wide product selection from multiple categories and suppliers.
• Competitive pricing with discounts for bulk or repeat purchases.
• Convenient purchasing with fast delivery and streamlined order management.

Cons:

• Limited customisation compared to specialised procurement platforms.
• Not ideal for highly complex purchasing processes or niche industry requirements.
• Some business-only features may require higher-tier memberships.

Suitable Business: Small to Medium Business and Companies.

4. Alibaba

Features:

• Massive global marketplace connecting millions of suppliers and buyers and is one of the most popular b2c ecommerce platforms.
• Wide product range spanning manufacturing, wholesale goods, raw materials, and customised products.
• User-friendly platform that simplifies sourcing, communication, and negotiations.

Pros:

• Access to competitive wholesale pricing and bulk order discounts.
• Enables direct sourcing from manufacturers, reducing intermediary costs.
• Simplifies global trade with secure payments and reliable logistics infrastructure.

Cons: 

• Quality can vary significantly between suppliers.
• Requires careful vetting to avoid unreliable or fraudulent sellers.
• Shipping times may be longer for international orders.

Suitable Business Types: Startups and SMEs.

Also Read: 10 Business Continuity Software for Disaster Preparedness

5. Ecwid

Features:

• Easily integrates with an existing website without requiring a full rebuild.
• Syncs products, inventory and orders across multiple sales channels, including marketplaces, social media and in-person POS systems.
• Offers wholesale pricing groups, allowing tailored discounts for B2B buyers.
• Seamlessly connects with Amazon, eBay and major POS providers, ensuring centralised stock management.

Pros:

• Quick to set up and add to your current website.
• Effective wholesale pricing tools for B2B customers.
• No transaction fees, making it cost-efficient for small and mid-sized businesses.

Cons: 

• Limited advanced analytics compared to platforms like BigCommerce.
• Lower product limits on entry-level plans.
• Fewer built-in B2B-specific tools than some more enterprise-focused competitors.

6. Big Commerce

Features:

• No transaction fees across all plans.
• Scalable plans with unlimited staff accounts.
• Advanced multicurrency support for seamless global selling.
• Ability to manage multiple storefronts under one subscription.
• Built-in SEO tools and strong API support for integrations.

Pros: 

• Highly scalable platform suitable for growing brands.
• Headless commerce flexibility allows complete design control.

Cons:

• Can be overwhelming for beginners due to advanced features.
• Themes and design customisation can be pricier compared to other platforms.
• Some users may find the built-in editor less intuitive than competitors.

Suitable Business Type: Medium to large business.

7. Smart OSC

Features:

• Integration of AI, IoT, cloud technologies and other digital transformation tools.
• Global support with multilingual, multicurrency, and localized eCommerce strategies.
• End-to-end services including UX/UI design, development, analytics and ongoing support.

Pros:

• Strong track record with global brands.
• Customer-focused approach with measurable results.
• Continuous innovation and adoption of modern technologies.

Cons:

• Can be expensive for small businesses.
• Custom development may require longer timelines.

Suitable Business Type: Mid Size business, retails, fashion and B2B brands.

Also Read: 7 Brand Reputation Monitoring Tools for Dedicated Marketers

8. Hubspot

Features:

• Global payment capabilities for international customers.
• Easy integration with HubSpot’s CRM, marketing, and sales tools.
• No subscription fees, with usage-based pricing for payment processing.

Pros: 

• Very easy to set up and manage payments inside the HubSpot ecosystem.
• Smooth recurring billing for subscription-based B2B businesses.
• Strong automation reduces manual invoicing and admin work.

Cons: 

• Limited payment gateway options since it primarily relies on Stripe.
• Transaction fees may be higher than some dedicated payment platforms.
• Not as feature-rich as standalone enterprise-level billing systems.

Suitable business type: Service based business and B2B companies.

9. Shopify Plus

Features:

• Built-in scalability that supports expansion into new markets and sales channels.
• Extensive customization options for storefront design, checkout experiences and customer journeys.
• Advanced tools such as automated workflows, unlimited staff accounts and multichannel selling.

Pros:

• Highly scalable platform suitable for fast-growing and enterprise-level businesses.
• Deep customization potential without sacrificing ease of use.
• Strong multichannel capabilities for selling across marketplaces, retail and online stores.

Cons:

• Starting price of $2,500 per month may be too costly for smaller businesses.
• Custom development work can increase overall project costs.
• Some enterprise-level features may require apps or additional integrations.

Suitable Business Type: large companies.

10. Adobe Commerce

Features:

• Open architecture that allows extensive customization and deep integrations.
• Enterprise-level tools for ERP connectivity and advanced analytics.
• Support for custom pricing, quoting and complex B2B purchasing workflows.

Pros:

• Extremely flexible and customizable for complex business requirements.
• Ideal for multi-store, multi-language and multi-currency operations.
• Robust B2B tools including quoting, negotiated pricing and account management.

Cons: 

• Implementation and maintenance can be expensive.
• Requires experienced developers for setup and ongoing updates.
• Hosting, performance optimization and security management add extra costs.

Suitable Business type: large business and B2B company.

Also Read: 15 Most Successful Small Business Ideas to Start

What’s More to Enhance B2B Ecommerce Platform?

A strong brand identity is essential in today’s e-commerce landscape, not only for building trust but also for boosting conversion rates. One of the most influential visual elements in shaping that identity is the choice of typography.

To help elevate the B2B eCommerce platform and stand out from competitors, explore the premium font collection at Lettermine. Our high-quality fonts are ideal for logos, packaging, banners, and promotional content, ensuring your online presence looks polished, consistent, and unmistakably yours.

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